What is a meme & how does it work?

A meme is a virally transmitted image embellished with text, usually sharing pointed commentary on cultural symbols, social ideas, or current events. A meme is typically a photo or video, although sometimes it can be a block of text. When a meme resonates with many people, it's spread via social platforms, texting, and email.

Where did memes come from?

The concept of memes traces its roots to biologist Richard Dawkins’s 1976 book, The Selfish Gene. Dawkins defined a meme as a cultural unit that spreads from person to person, much as genes spread through reproduction. The term meme itself comes from the Greek word mimema, which means “that which is imitated.”

How did Dawkins define a meme?

Dawkins defined a meme as a cultural unit that spreads from person to person, much as genes spread through reproduction. The term meme itself comes from the Greek word mimema, which means “that which is imitated.” Dawkins’s book shows that examples of memes go back centuries.

Why are memes so popular?

Memes are a worldwide social phenomenon. The more a meme resonates with people, the more they'll share it and the farther it will spread. Memes are usually funny, but often that humor is injected with wry political or social commentary. Sometimes memes exist for shock value or to teach a life lesson.